The original versions of "Baby, It's Cold Outside" worked for their era, but it doesn't mean that modern versions ignore modern sensibilities.
When movies and shows are set at a certain scale, there's only so many people that can die for it to still have a 'happy' ending.
Trust me, your ad agency isn't coming up with a good enough Christmas song for your commercial to make it worth skipping over a classic tune.
People have always been willing to "wait for cable" for new movies, but with the reduced theatrical window, now even "real" fans will sometimes wait.
It is fine to joke about how Daniel Larusso is the real villain of The Karate Kid, but don't take positions like these seriously
Today, we look at why you probably shouldn't aim your plots at your smartest members of the audience, but you definitely shouldn't aim them at your dumbest audience members.
Today, we look at why it is such a bad idea to compete with your viewers over mysteries and twists.
In the Cronin Theory of Pop Culture, Brian explains why doing the unexpected isn't always the best idea for serialized fiction.