2 thoughts on “Don Draper Had to be Brilliant for Mad Men’s Pilot to Work (He was Brilliant).

  1. The problem is that, even here, Don is only fiction-good. The “It’s toasted” slogan for lucky strike was real, but from decades prior to the start of the series. The idea of it being a solution to problem only a brilliant ad man could ever solve is fabricated. It’s still a truly great episode, and great piece of writing, but weiner knows no more about writing great ads than sorkin does writing great sketches. He just built a wonderful puzzle to which an existing ad was the solution. Studio 60 would have been vastly different if they were presenting classic snl sketches as though they were the creations of the characters, whose dramatized lives and motivations were still strictly fictional.

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